Here’s how we make it happen.

It’s 2025 and the media landscape has changed. Anyone with something to say and a wifi connection can build a platform. So, how do leaders cut through the noise to meet the public? After nearly a decade building media strategy to launch campaigns, initiatives, and products, we’d argue it’s personal.

The best go to market strategies are launched by people. People who solve real problems, who know themselves well, are obsessed with building solutions for — and being in conversation with — their customers.

But sometimes the story gets lost along the way and only helps the people you already know.

Media strategy changes that. Reporters need stories. Creators need content. The public needs solutions. That’s where you come in. Being positioned as an expert with a relevant message is like rocket fuel for what you’re building.

As a public relations partner, we empower great leaders and brands to gain share of voice by showing up in the right place at the right time consistently. It’s a winning together affair.

  • Own your trajectory. LAUREL offers media lists, media training and guided sprints for executives and brands approaching new markets. Media relations and support services are also available.

  • If you love a virtual classroom setting, we have just the room for you. Join us for ICON Behavior, where we explore tactics for gaining power and market share through the lens of communication.

  • A great strategy is only as powerful as the rooms it takes you to. Join us to attend or co-host a Meet the Press event - a social mixer for innovators and journalists interested in the same vertical.

  • We help seasoned leaders of emerging brands to be recognized and searchable by an audience of journalists, conference organizers and investors through our leadership profile series, RISING ICONS.

  • We share the best in PR and strategic comms with leaders who are actively building the future through our weekly newsletter, The LAUREL Edit. Subscribe here.

  • "To put [it] simply, loved everything (venue, time of day, ease of parking, mixture of people), hated nothing.

    Nick Williams, journalist at Star Tribune on Meet the Press event

  • "6 investor meetings booked after the post today!"

    Isaac Kamsin, founder of Abe on RISING ICONS

  • "Confirmed placement in Forbes. Trades. This is going to be huge on my business impact."

    Kelsey Lindell, founder of Misfit Media on Launch PR + Media Relations

  • "I got exactly what I wanted from your class - I learned some things I didn't know, and I also got confirmation that other things I've been doing were heading in the right direction."

    Shannon Watson, executive director at Majority in the Middle on ICON Behavior workshop

  • "I appreciate so much I’ve learned from you. Thank you again for all your support and skill this week."

    Jen Randolph Reise, Head of Business and Cannabis Law at North Star Law Group PLLC on Leadership PR + Media Relations