your next media placement is just weeks away.
access the strategy, frameworks and journalist relationships that get leaders featured in the outlets that matter—without the agency retainer.
THE CHALLENGE
you're building something important but staying invisible.
maybe you're launching a startup still in stealth. expanding reach for an established program. addressing a societal issue that needs a public voice. whatever you're building, the market needs to know you exist.
you know media coverage validates your work and opens doors. you see others getting featured. but you can't afford to spend five to six figures on an agency, and you don't have time to figure out media relations while you're scaling.
you've likely tried cold pitching journalists who ignore you. hiring fractional PR that doesn't teach you the system. writing press releases that go nowhere. posting on LinkedIn and hoping someone notices.
what you actually need? a proven system you can execute yourself that signals to the market you’re the definitive voice in your category.
welcome in.
THE ANSWER
media lab gives you everything you need to get featured—media relations strategy collapsed into frameworks you can immediately deploy.
BUILD category authority
imagine the market calling you instead of you chasing the market. that looks like:
→ inbound requests from journalists who need your perspective
→ social media content that resonates with your actual audience
→ absolute clarity on your positioning
→ spending your time on opportunities that count instead of ones that already know about you
anyone can land media placement. media lab gets you into the right places—trades, new media, speaking opportunities, public conversations—that actually move the needle.
within 90 days, media lab members :
→ identify their category and name their authority
→ build evergreen media lists of journalists and opportunities
→ establish source relationships before they need them
→ land category-aligned placement that positions them as the expert
→ create amplification systems that turn one placement into sustained presence
you could attend one session or twenty-five. the system works either way. media lab offers access to ending the guesswork and delivering on your objectives.
what’s inside
weekly sessions. expert guidance. journalist insights. new media navigation. and a resource library to support your outreach.
your strategic comms toolkit
pitch templates, media list frameworks, and step-by-step playbooks that have generated millions in earned media value. instant access on day one.
weekly live sessions (virtual)
every tuesday, 11am CST. pitch reviews, strategy workshops, and expert Q&A with PR professionals who've placed stories in T1s and outlets that resonate with your narrative.
private community access
on weekly calls, connect with founders and leaders building in public. share wins, workshop pitches, find collaboration opportunities.
member-only 1:1 consulting
priority booking for executive comms strategy, crisis response, media training, and announcement campaigns at special member rates.
monthly guest experts
working journalists, comms specialists, and leaders who have established category authority join us to share insider tactics and answer your questions on how to compete.
HOW IT WORKS
Live sessions cycle through four topics each month with new content, expert guests and responses to current news cycles.
week one | find
identify outlets and journalists covering your category. build your media list based on who's writing about your space right now.
week two | pitch
workshop your angles live. we review pitches, identify what's newsworthy, and show you how to lead with substance.
week three | amplify
turn one placement into sustained authority. we show you how to maximize coverage across channels.
week four | expert guest
working journalists, category leaders and communications strategists share what's landing in their inbox this week.
membership options
choose your level
monthly member | $98/month
full access to weekly sessions, template library, community, and recordings. cancel anytime.
annual member | $980/year
everything in monthly, locked in at current pricing. saves $196 vs. paying monthly.
[join annual] ← best value
founding member | $1,100 once
lifetime access to all sessions + one-hour private strategy session ($500 value) + recognition on our site as a founding supporter.
[become a founding member] ← available thru 12/31
you ready to go?
FAQs
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Item if you show up, implement what we teach, and iterate based on feedback, you'll get results. our frameworks have generated millions in earned media value. the question isn't whether the system works—it's whether you'll work the system.
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not after december 31. founding member is a launch offer that closes permanently at year-end.
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yes. all sessions recorded and shared with members via email link within 24 hours. you never miss content.
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monthly members can cancel anytime. annual members can cancel but no refunds for unused months. founding members have lifetime access with no recurring fees.
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media lab is group learning and peer support. consulting is 1:1 custom strategy. both are valuable for different stages. members get priority booking and special rates for consulting.
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30 minutes focused on your top priority: pitch review, journalist targeting, messaging audit, or crisis prep. you leave with a one-page action plan delivered same day. $148 for members (less than our standard consulting).
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courses give you content once. media lab gives you ongoing expert feedback, community support, and accountability every week. plus you're learning alongside peers who are actively pitching, so you see what's working in real time.
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if you attend sessions, use the templates, and pitch consistently for 60 days without results, we'll work with you 1:1 to diagnose what's not working. our frameworks have generated millions in earned media value—they work when you work them.
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jordan peele made a movie about this.